E-commerce
Dubai Opal
Designed and developed a marketing site and lead-generation funnel for Dubai Opal, an Australian opal jewellery brand catering to a Middle Eastern audience. Bilingual-ready, image-heavy, and built for conversion.
The challenge
Dubai Opal needed a beautiful website that showed off their handcrafted opals and made it easy for serious buyers to get in touch about custom pieces.
What we built
- An image-rich website that puts their craftsmanship front and centre
- Inquiry forms that send leads straight into their email and customer system
- Fast page loads worldwide, so visitors from anywhere never wait
The result
- From zero online sales to a real online channel - Dubai Opal had no online presence before launch; today the site is a steady, growing source of revenue alongside the showroom.
- Three years live and still pulling in qualified buyers - search traffic has held strong every quarter, with new visitors arriving every day from Google.
- Strong organic search visibility - the site ranks for the queries that matter and brings in tens of thousands of impressions per quarter without paid ads.
- Their primary online acquisition channel - most serious new buyers now find Dubai Opal through search before ever reaching out.
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