What kinds of AI features actually work?

Customer support that answers your top 20 questions, recommendations that match a buyer's history, content drafted from your existing material, and any task with a clear input and output. AI is great for repetitive work and bad for judgment calls. We'll be honest about which is which.

Will the AI hallucinate or say things I don't agree with?

We tie the AI to your real content (knowledge base, product catalog, FAQ) and add guardrails so it stays on-topic. We test extensively before launch and monitor after. If something off-script slips through, we have logs to fix it fast.

What does an AI feature cost ongoing?

Most small-business AI features cost $20 to $200 a month in API usage, depending on traffic. We pick models tuned to the task to keep costs predictable. We'll estimate the running cost up front, not after launch.

Whose AI do you use, OpenAI, Anthropic, others?

Whichever fits the job. Some tasks are best with one provider; some run cheaper on another. We design so you're not locked into a single provider, if pricing changes or a better model arrives, we can switch.

Service

Smart AI Features

We build practical AI features that answer questions, reduce busywork, and use your real business data where it helps.

Get a quote for smart AI features See our work

12+ years buildingBased in Plano, TXWorldwide client work

What we ship

Specifically, you get:

Customer-facing chat or assistant trained on your real content
Smart product recommendations and personalized pages
Document and email summarization for your team
Lead-qualification or intake automations
Honest evaluation: we'll tell you when AI isn't the right tool
Monitoring so you know if anything goes wrong

Recent work