Google & Meta Ads

Frequently asked

Questions, answered straight.

• What ad budget do we need to start?

  Enough for the platforms to learn who converts. For most local and small-business campaigns that means a media budget in the low four figures per month. Below that, the data trickles in too slowly to optimize against. We'll give you a straight recommendation for your market before you commit, and if your budget genuinely isn't enough to work, we'll say so.

• Do you only manage Google and Meta ads?

  Yes, deliberately. Google Ads catches people actively searching for what you sell; Meta (Facebook and Instagram) puts you in front of custom-targeted audiences who match your best customers. Between them they cover intent and discovery. We'd rather be excellent at two platforms than mediocre at six.

• Who owns the ad accounts and the data?

  You do. We build campaigns inside your Google Ads and Meta Business accounts, under your billing. If we ever part ways, everything, campaigns, audiences, conversion history, stays with you. No hostage situations.

• How will we know the ads are actually working?

  Conversion tracking is set up before a dollar is spent, calls, form fills, purchases, whatever a lead means for you. Then the monthly report shows spend, leads, cost per lead, and return on ad spend in plain English. If a campaign isn't paying for itself, you'll hear it from us first.

• Should we start with ads or SEO?

  If you need customers this month, start with ads, they deliver traffic immediately. If you're building for the long term, SEO compounds. The honest answer for most businesses is a modest ad budget for immediate pipeline while SEO builds the free channel underneath. We'll recommend a split based on your goals.